Ravens only got $130K for promoting Obamacare


I previously wrote about the news that the Baltimore Ravens are helping to promote Obamacare. I also wrote later about the Pittsburgh Steelers doing the same.

Now, Judicial Watch has gotten the contract between the Ravens and Maryland Health Connection (the state’s Obamacare Exchange.) The contract was signed by Kevin O’Keefe of Weber Shandwick on behalf of the Maryland Health Connection and by Kevin Rochlitz of the Ravens.

Judicial Watch has more:

The professional football team that won this year’s Super Bowl is getting $130,000 from American taxpayers to promote Obamacare, according to documents obtained by Judicial Watch this week.

The deal was secured on September 9 between the Baltimore Ravens of the National Football League (NFL) and Maryland health officials. The White House has tried recruiting professional sports leagues—especially the NFL and the National Basketball Association (NBA)—to help promote the president’s healthcare law but they have declined.

In fact, the NFL confirmed months ago that it would not participate in the Obamacare public relations campaign, offering the media this written statement: “We have responded to the letters we received from members of Congress to inform them we currently have no plans to engage in this area and have had no substantive contact with the administration about [the health-care law’s] implementation.” Washington D.C.’s mainstream newspaper called it a “blow to the administration.”

But Maryland officials evidently appealed directly to the home team, announcing in early September that the Ravens would help market the state’s Obamacare exchange known as Maryland Health Connection. Both parties refused to offer specifics when the deal was initiated and Judicial Watch filed a Maryland Public Information Act request for details.

In a “Sponsorship Agreement” between the Maryland Health Connection and the Ravens, the state will pay the Super Bowl champs $130,000 to push Obamacare on television, radio, the team’s official website, its newsletter and in social media. This includes the Ravens Report Show on cable TV and a number of pre and post-game radio segments as well as Facebook and Twitter plugs.

I’ve embedded a reply to Judicial Watch’s PIA request (that includes the contract) below:

Sponsorship Agreement – Ravens and Maryland Health Connection

Jeff Quinton

Jeff Quinton

Jeff Quinton is an award-winning blogger who has been aggregating and blogging since 1998. He has worked as a reporter, in government, and as a communications professional in Columbia, SC and Washington, DC.

Quinton is a native South Carolinian who has lived in Baltimore since 2006. He is a recent convert to the Catholic Church and is active in the Knights of Columbus. He has been involved in the pro-life movement nationally and locally since 2010.

Quinton is a veteran who served as an intelligence analyst in the Army National Guard. He is also an Eagle Scout.
Jeff Quinton