You remember Homestead don’t you? As a free web-hosting site back in the 1990s, they were a slightly more upscale version of Geocities and Tripod. When I built websites for state and local candidates in the mid-to-late 90s , candidates invited mockery for building on these hosts.
One of the 14 candidates for the U.S. Senate in the Republican Primary is hosting her website through Homestead.
Lynne Richardson, a candidate who claims to be a “social moderate” and a “fiscal conservative” is the head of the Perry Hall-White Marsh Business Association.
The fact she is running, along with most of the other candidates in the primary, show that the filing fee ($290) is too low for that office (as well as the other lower ones for other offices.)
Getting back to the point, the site is awful and could’ve been so much better using something as simple as Squarespace. It makes me wonder about Richardson’s business, which supposedly offers website design and redesign services.
In addition to questioning their web services, I’d question their marketing materials and copywriting services as well, based on the website copy that is sorely in a need of a proofreader.
The site has links to Homestead’s services at the bottom, which is likely part of their requirements.
More importantly, when you get to the main page on the site there is absolutely nowhere telling the visitor where they can donate online.
If you happen to click on the contact link on the top nav of the site you will go to a page that includes a contact form and a PayPal donation link. However, that’s the only place I see any way to donate on the site.
It doesn’t appear Richardson has raised enough money to even be required to file a report with the Federal Election Commission yet, which isn’t a surprise based on the lack of optimization of the site for acquiring email addresses or contributions.
I know this is low-hanging fruit, but it’s important to look at and I’ll do the same for other sites over the next week and a half.
Quinton is a native South Carolinian who has lived in Baltimore since 2006. He is a recent convert to the Catholic Church and is active in the Knights of Columbus. He has been involved in the pro-life movement nationally and locally since 2010.
Quinton is a veteran who served as an intelligence analyst in the Army National Guard. He is also an Eagle Scout.