After surpassing the U.S. as the most obese country in the world in 2013, Mexico is taking action against ads for high-calorie food and soft drinks. Ads featuring those items will be banned on TV between 2:30 and 7:30 p.m. on weekdays, and between 7:30 a.m. and 7:30 p.m. on weekends. The ads will also be restricted in movie theaters. Mexicans, who have the highest rate of diabetes in the world, are also the world’s largest consumers of sugary drinks, with an average of 43 gallons per person a year. The ban comes a year after the government added taxes to high-calorie foods and sugary drinks to combat obesity.
The U.S. has already messed around with print and television ads for different classes of alcoholic beverages and tobacco products, so with the current emphasis by liberal nanny-staters, including First Lady Michelle Obama, on obesity I wouldn’t be surprised if it happened in the U.S.
Howard County Executive (and candidate for Maryland Lt. Governor) Ken Ulman would probably be all for it after the county enacted a ban on sugary drinks that resulted in vendors not being allowed to sell anything but diet soda at a recent Fourth of July event. Luckily, sanity prevailed and Mike Bloomberg’s ban on large sugary drinks in NYC was struck down in court. DC considered a similar ban.