Grocer The Fresh Market said on Monday that Coca-Cola’s new lower-calorie soda Coca-Cola Life has hit shelves in select locations of the chain’s stores in Georgia, Florida, North Carolina and South Carolina.
Based in Greensboro, N.C., The Fresh Market is the exclusive retail partner for the launch of the beverage through mid-October, the company said Monday.
Coca-Cola Life, introduced in 2013 in Argentina and Chile, ditches high fructose corn syrup for sugar and the sweetener stevia. It’s Atlanta-based Coke’s way to attract consumers who want the full-bodied taste of regular Coke without all the calories. A 330-ml can of Coca-Cola Life, for instance, contains 89 calories. A similar size can of regular Coke has around 140 calories.
The product will go on sale nationally in October 2014. No word on whether Fresh Market will be expanding it to their other states before then. Pepsi’s answer to Coca-Cola Life is Pepsi Next.